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Andy Alagappan

About Andy Alagappan

By Andy Alagappan : Call US for a FREE 30 MIN Web Site Marketing and Lead Generation analysis and Video Strategy consulting @ 832-677-4620 .281-570-5804 .

5 Essential Marketing Strategies You Should Already Be Using

5 Essential Marketing Strategies You Should Already Be Using

These days, it seems like everyone’s talking about FOMO – the fear of missing out. They use it to talk about life experiences and events, including everything from trying new foods to traveling to new places.

Well, that fear of missing out applies to marketing, too.
You might think that you’re doing everything you can to market your business…
… but what if you’re not?

You might be losing out on:
 New customers
 Increased sales
 Your future success

You don’t want that to happen to you. And you might be wondering what marketing strategies you should be implementing to make sure it doesn’t.
Here they are.

#1: Optimize Your Website

This first marketing strategy might seem obvious but a lot of local businesses don’t bother doing it. That’s because they have limited marketing budgets and know-how and they often create websites on their own. We’re talking about optimizing your website.
That might not be a problem for a business that already has a solid customer base, but what if you want to grow your company? An optimized site is a must.

There are two key kinds of optimization to think about:
1. Optimization for local search
2. Optimization for mobile
Both kinds of optimization are designed to help you attract organic search traffic to your site. For the former, you’ll need to audit your site, choose the right keywords, and use tags and content to get your site to rank.
For mobile optimization, the key is to use a theme that allows mobile users to view all your content easily regardless of what device they use to access your site.

#2: Claim (and Standardize) All Online Listings of Your Business

Your website is important, but it’s not the only way people find you online.
You might already know that, but few local businesses take the time to research their online listings and claim them – and that means they’re missing out.
Unclaimed listings may be incorrect. The last thing you need is a misleading listing that has the wrong URL or business hours.
The process of claiming your listings should go like this:

1. Do a Google search for your company and identify all online listings
2. Claim each listing according to the instructions on the site
3. Standardize all NAP listings (that’s Name, Address, Phone Number) so they’re identical. Everything, from street names to abbreviations to the format of the telephone number must be the same.

If you do this, you can be sure that you’re not diluting your online presence with a slew of inaccurate or unclaimed listings. It might seem like a small thing, but it makes a big difference to Google.

#3: Include an Opt-In Form on Every Page of Your Site

Building an email list is a must for every local business. It lets you communicate with both existing and prospective customers, announce new products and events, and turn leads into sales.
So why is it, then, that so few local businesses do everything they can to attract email subscribers? It might be because they don’t realize how easy it is to maximize their efforts.
It all starts with an opt-in form. If your form is appearing on only one page on your site, you’re not capturing as many subscribers as you should be.
The solution? Put an opt-in form on every page. On some pages, you may want to include an offer, such as a tip sheet or a short eBook, to attract subscribers. On others, the presence of the form on the sidebar or as a pop-up may be enough.
The main point is that anybody who lands on ANY page of your site is a potential subscriber – so treat them that way.

#4: Be Smart on Social Media

For some local businesses, social media is an afterthought. They might have a Facebook page or a presence on Instagram, but they post sporadically and don’t do much to build or engage their audience.
There’s no denying that social media looms large on the marketing landscape. Here’s what you should be doing:
 Creating and adhering to a content-posting schedule so your followers know when to look for you
 Posting content that’s entertaining and valuable to your audience
 Varying your content so it’s always interesting
 Answer questions from customers
Don’t let your social media accounts stagnate. They’re the perfect place to engage current customers and show new ones what they’re missing.

#5: Pay for Advertising Strategically

There’s an awful lot you can do to market your company online for free, but sometimes, it pays to pay.
Here’s the thing: on Facebook, your posts only reach a tiny fraction of your followers organically. The number was 6.5% as of 2015 and it’s declined since then. Some business with a lot of followers may only get about 2% organic reach.

There’s a similar problem on Twitter due to the volume of Tweets on the average users feed. It’s easy to miss things.
Don’t lose heart, though, because the solution is a simple one. Every so often, you need to pay to advertise on social media.
On Facebook, Twitter, and other social media sites, you can boost a post – often for just a few dollars. Boosting greatly increases the number of people who see your content.

Here are the types of things you should post:

 Content that gets a lot of organic engagement
 Product announcements and event information
 Content that’s designed to attract email subscribers
 Content that you think is particularly relevant and useful to your audience
There’s an art to boosting content, and it’s your job to master it. Even if you spend only a dollar a day on boosted content, you’re likely to see a significant increase in your engagement.

Stop Worrying about Missing Out…

… and put yourself in the thick of things. You might not have a huge marketing budget, but that doesn’t mean that you can’t achieve your marketing goals. The five marketing musts on this list will ensure that you don’t have to worry about marketing FOMO ever again.

Call US for a FREE 30 MIN Web Site Marketing and Lead Generation analysis and Strategy consulting @ 832-677-4620 .281-570-5804 .

SEO is at the center of your advertising and marketing

SEO is at the center of your services / promotional material advertising and marketing techniques. Whether it’s website material, blog site writing, social networks material and blog posts, short articles, or other material advertising messages, the ideal key phrases should go to the heart of just what is being created. Your material has to consist of the words and expressions that customers utilize to discover you. Below’s why.

Over 90 % of customers seek remedies to their issues, not business names. They have no idea you, yet you require them to locate you. 7 to 10 internet browsers click through’s are natural; customers mainly overlook banner marketing products and paid search advertisements. If you utilize the appropriate search key words and try to obtain your natural search engine result appearing on web page among online search engine outcomes, your opportunities of being discovered climb tremendously.

Our search advertising and marketing professionals, determine keyword phrases and expressions; sort to the most effective words, terms and combos; and determine the chosen services keyword phrases that will certainly aid the online search engine discover you. We develop your key phrase method based upon your market, customer base and targets. It’s difficult, technological and logical– however gratifying– job. It’s just what makes our customers’ projects steer outcomes.

We’ll likewise ensure you are adhering to finest SEO methods that today’s online search engine will certainly award. Our planners will certainly recommend you with particular actions on ways to boost the market value of your web site, blog site and social networks, while utilizing the material we produce for you.
You intend to turn up on top web page natural search results pages.SEO keyword phrase study– gives birth to with the fresh, pertinent, high quality material OUR internet copywriters supply– could get you there.

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804 .

being found on searches

what is B2B marketing ?

Exactly what is B2B marketing as well as how you can create leads

B2B Business to Business advertising and marketing is advertising of items to companies or various other companies for usage in manufacturing of products, basic company procedures or for resale to various other customers. B2B specifies business deals in between companies, such as in between a supplier as well as a dealer, or in between a dealer and also a store.
B2B is likewise utilized in the context of interaction as well as partnership.

Producing leads is not very easy as well as attempting to get leads in the B2B room makes it all that considerably a lot more challenging. Below are some lead creating suggestions and also techniques that enable you develop your B2B method.

1. Inbound marketing
Inbound marketing concentrates on producing high quality material that lines up with exactly what your clients are most curious about. . Inbound marketing informs and educates your clients.

2. Produce much better connections with CRM
Consumer Relationship Management (CRM) system aids in connecting with the most appealing leads.

3. Be blog oriented
At the heart of incoming list building is the simple blog. A firm blog permits you to not just attract incoming website traffic to your website and by supplying valuable as well as intriguing articles

4. Usage social media
Furthermore, social media could produce B2B leads. You could utilize social media systems like Twitter, Facebook, and also LinkedIn. One more essential aspect is to continually construct distinct, quality material.

SEO Blog Social Media

Social Media Marketing Houston– Why It Is Important

In today’s world of the internet, there is no doubt that social media has a very important role to play. Modern day customers make use of the internet quite regularly and they seek a lot of information before making any decision to buy. Whenever we talk about the internet we cannot keep away the importance of the various social media sites like Facebook, Twitter, Linkedin and Orkut. Millions of users are actively present in these social media websites. Hence, companies manufacturing and selling products and services have started understanding the indispensability of social media marketing.

There are a number of advantages and benefits that companies get by being actively present in such social media. It would be interesting to have a look at them over the next few lines.

Help Increase Quality Traffic

·    While traffic is extremely important for any product or service that extensively uses the internet, the quality of traffic that it invites is also of paramount importance. Towards this objective, it would be pertinent to mention here that being actively present in social media marketing makes a big difference as far as driving quality traffic to websites is concerned. A judicious mix of SEO optimization techniques and being present in the social media can certainly make a big difference.

Give That Personal Touch

·        Further, if a product or brand is very actively present in social media marketing it is able to understand the customers’ needs and preferences much better. This is because it is possible for companies to directly interact with the customers which perhaps is the best way to find out the pulse of the customers.

Improve Brand Loyalty

·   Building brand loyalty amongst customers is quite a tough job in today’s competitive environment where the customers have literally dozens of choices. By being in touch with the customer on a regular basis with the help of such social media marketing programs it would be possible to build very good loyalty programs because of obvious reasons.


At the end of the day, companies who are still not very actively present in the social media should understand that going forward more and more customers would start using the internet. Therefore a few years from now companies that use this medium for marketing and selling their products would be in a much better position to increase revenues. Going forward social media would become an indispensable tool for furthering business prospects rather than being one of the many choices as it is considered by many today.

Call US for a FREE 30 MIN web site analysis and Strategy consulting @ 281-570-5804

path to social media marketing

SEO: A “Must-have” basic strategy being utilised by all companies

SEO: A “Must-have” basic strategy being utilised by all companies

When SEO or search engine optimisation was initially introduced, most people did not understand the concept and those who did understand part of it would still continue to term as an optional technique which can be procrastinated for the time being. However, with the passage of time people began to realise the importance of have an SEO website because with the growing understanding of this effective method of optimising one’s website, people began to realize how much they can benefit by simply hiring the services of a professional who can optimise their website and ensure a higher rate of targeted and qualified NEW traffic on their website.

While the transition of peoples though process from “Optional” to “Mandatory” took quite a while, people have now made it a more or less basic requirement for their websites to be optimised in order to attract the maximum amount of traffic to their website and then ensuring that they capitalise on this kind of web traffic.

increase web site rank traffic revenues

Why should one focus on Search Engine Optimization?

Why should one focus on Search Engine Optimization for your web sites on line visibility ?

What do you understand by “SEO”. SEO basically stands for Search Engine Optimization. Now what is this Search Engine Optimization all about? Well, this is a process which optimizes the position of your web page and content in the search results of search engines such as Google , yahoo and Bing.

If you are wondering how this kind of optimization helps people and companies, well it does so by ensuring that your content and your company’s website are found among the first few links and pages of results displayed on your screen, whenever you search for information, products and services related to your website or webpage. The benefit of ensuring that your website and web pages stay on the top of the search results is that the more visible and easily accessible your website is, the more would be the exposure of your content, products and services, which is the sole purpose of having a web page or website.

SEO process is more that just few key words

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