In today’s world of the internet, there is no doubt that social media has a very important role to play. Modern day customers make use of the internet quite regularly and they seek a lot of information before making any decision to buy. Whenever we talk about the internet we cannot keep away the importance of the various social media sites like Facebook, Twitter, Linkedin and Orkut. Millions of users are actively present in these social media websites. Hence, companies manufacturing and selling products and services have started understanding the indispensability of social media marketing.